'"This is an interesting little lure! ...I almost pierced my nose!"
- Robert Stephens, Editor - Boating Magazine
"Drinking and fishing finally mix safely!"
- World Fishing Network
"...Consider the Booze Bait Lure Co. of Chapel Hill, N.C. Seriously."
- The Washington Post
- Some fella named TJ
"My second cast I caught a bass. I'm hooked. Thank you!"
- Captain John, Mago Point Marina, Waterford, CT
"That is incredible. Or, incredibly ridiculous. Or, both."
- Tim W., Cleveland, OH
"Yes, a cork and beer bottle cap can catch bass."
- The Raleigh News & Observer
"You have introduced a new paradigm to fishing that I am still trying to get my head around. Nice Bass!"
- J.W., Troutville, VA
"I can't decide whether to let my husband use the Booze Bait to go fishing, or whether it should dangle from the kitchen light fixture where it makes me giggle....hard choice! We love it!"
- Anne F., Raleigh, NC
"If you have ever wondered if a particular fishing lure was made to catch fish or to catch fishermen, consider the Booze Bait and judge for yourself. ...It's got to win Best of Show for the new products."
- Vernon Delpesce, The Crazy Fisherman
"I tried it out on my pond and I hooked a 2 lb bass on my first cast, so I know it works."
- Ken White, Professional Outdoor Writers, Stockton, MO
"Every time I think I have seen it all, someone comes up with something that looks like something I gotta' have."
- Mel, Somewhere in Idaho
"Originally made as gag gifts for friends, Booze Bait has developed into a ‘must have’ for many fishermen and they are developing a reputation for catching fish."
- Captain Jerry Dilsaver, Outdoor Writer & Pro Guide, Carolina Coast Online